Upstream is the ultimate way to explore the vast world of streaming content, ending the hours users spend unsuccessfully choosing something to watch.

The concept behind the logo design is to depict a constant flow of streaming content by seamlessly merging the "U" and "P" letters. This results in a visually dynamic element that conveys the movement of a stream. The use of various shades of purple gives the logo a modern and high-tech feel reflecting the app's innovative approach to streaming.

The app integrates with multiple streaming platforms and generates personalised “streams” which are lists of content suggestions based on recommendations from friends and previously liked shows. Upstream also orders your friends based on how many of their suggestions you've liked and lets you see their streams for more inspiration.

With a simple swiping feature, like popular dating apps, users can quickly indicate their high or null interest in watching a particular title, add it to their stream or recommend it to a friend.

Imperphekt is a brand that celebrates natural beauty, diversity, and imperfections as something beautiful. This ethos is at the core of everything the brand does, from the brand's misspelled name, to the logo font and packaging.

It has two distinct collections. The Unapologetic collection, aimed at millennials and Gen Z, is all about bold shapes and bright colours that pop and grab attention. For the advertising campaign, I focused on showcasing the brand's message of embracing imperfection and natural beauty.

The Ripples collection, a luxurious line of hydrating products, draws inspiration from the imperfect perfection of ocean waves. Using a combination of AI technology and classic editing tools, I created the packaging design. It features fluid, organic shapes with soft curves and that reflect the gentle ripples of water.

For the advertising campaign, I focused on showcasing the product in a sleek and clean way to emphasise the luxury aspect of the line while also highlighting its organic and natural qualities.

MadLab is a fresh and innovative platform for developing and hosting online marketplaces. The branding is designed to reflect that spirit of creativity and technological advancement. The name "MadLab" is a nod to the idea that anything is possible when you mix seriousness with a touch of madness.

The logo is designed to reflect this balance. The letters are intentionally misaligned, symbolising the playful aspect of the brand, while the clean sans-serif font conveys a sense of professionalism and reliability. The chevrons in the letter "A" are inspired by coding symbols and add a technological touch to the logo.

The colour palette for MadLab features modern, technology-inspired hues that are arranged in a fluid gradient that's always slightly different, adding a sense of innovation and creativity to the brand.

The pattern made of colourful rectangles adds to the technological feel of the brand and represents coding lines and pixels, further emphasising MadLab's focus on technology and innovation.